Course curriculum

    1. 0.Introduction to lecture

    2. 1. Marketing investments and tracking

    3. 2. Digital Marketing and advertising channels

    4. 3. Customer Journey

    5. 4. Building Your Digital Marketing Strategy

    6. 5. Some Useful tools

    1. 1. Before Facebook Ads - Creating a business manager

    2. 2. Before Facebook Ads - Setting up pixel

    3. 3. Launching Facebook Ads campaign

    1. Presentation

    2. 1. Intro for Display and Video ads

    3. 2. Account Setup, Billing And Other

    4. 3. Google Display Network

    5. 4. Youtube Campaigns

    6. 5. How To Create & Optimise Campaigns

    7. 6. DEMO - Display and Video advertising

    1. Google Ads - Search campaigns

    2. 1. Intro

    3. 2. What is Google Search Network And How Does It Work

    4. 3. What Keywords I Should Bid On

    5. 4. Campaign structure and keyword match types

    6. 5. The principles of optimization

    7. 6. Live Demo

    1. Facebook for Business and Meta Advertising (slides)

    2. 1.Introduction to this lecture

    3. 2. Facebook Business suite and business manager

    4. 3. Data tracking & use on Facebook Ads

    5. 4. Advertising fundamentals and campaign setup

    6. 6. DEMO of FB Ads campaign

    7. 5. Facebook Ads optimization

About this course

  • €320,00
  • 30 lessons
  • 10.5 hours of video content